💡 Pinterest for Beginners: Easy Wins to Grow Your Business

Hello Reader,

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Pinterest is a platform where your business can create an account and a variety of boards to share your products, services, interests, and more. As a consumer, you’ve seen pins for Instant Pot recipes, baby furniture, wedding dresses, men’s grooming products, gardening tips, etc. As a business owner, I want you to use it as a VISUAL vehicle to send potential customers to your website and/or to purchase your product.

Why Pinterest? I call Pinterest “Visual Google,” where eye-catching images (pins) link directly to your products, services, or website.

Optimize for Visual Search: Start by creating high-quality pins that make sense to your audience. Pinterest favors taller images, so consider using a 2:3 aspect ratio to maximize your visual real estate on your audience’s feed. This format tends to perform better, capturing attention as users scroll through.

Enhance Your Pins: Take a page from Ruggable. They’ve incorporated dynamic elements such as step-by-step guides via VIDEO Pins that relate to their services. Look at this one pet-proofing – so simple but the visual is so helpful. And here’s their version of an infographic but really it’s a how-to.

Drive and Track Traffic: Link your pins directly to relevant blog posts or product pages and use Pinterest’s native analytics to track engagement and click-through rates. This data is a roadmap showing what your audience loves and how they interact with your content. Are they saving your Pins or going straight to clicking through to your site?

Leverage Auto-Suggestions: Use Pinterest’s search bar to discover trending search terms and see what phrases auto-populate. Just like Google’s auto-populate in the search bar, Pinterest gives you a similar tool to tell you what people are searching for WITHIN Pinterest. This can help give some direction on pin creation and content creation aligned with that data.

Getting Started:

1. Set Up Your Business Account: If you haven’t already, set up a Pinterest business account and verify your website. This legitimizes your profile and opens up access to more analytics.
2. Research and Plan: Conduct searches on Pinterest to see which search phrases auto-populate, giving you clues on trending topics or keywords. You can also take advantage of Pinterest Ad Planner and look at the search volumes of keyword phrases.
3. Repurpose: Begin thinking about how you can repurpose existing visuals and content specifically for Pinterest.

This platform is not just about pinning; it’s about amplifying your reach and drawing more eyes to your products or services with strategic, search-optimized content.

You in?

Offers & Learning Opps

• August 6, 11AM PST/2PM EST – $99 – Grow Your Email List: 100 Subs Quest – One of my favorite digital marketers Lex Roman is putting on a 4 week course on growing your subscribers. I’m attending (not live since I have a schedule conflict and will catch the replays).
• All Month Long – Free – 10KSB alum and former NAWBO-LA President Patty Ross regularly teaches at SCORE. Take a look at her calendar of events and register for a workshop!
• August 7, 10AM PST/1PM EST – Free – Grow Your Influence is putting on a webinar to discuss Influencer Marketing for Service-based brands. “Learn how to leverage the influence of key personalities to amplify your brand’s reach, engage your target audience, and drive growth like never before.”
• ​Logo Challenge – My colleague Sarah Sung, whom I met via IG DMs, is offering a small business a new logo. Read her newsletter and reach out TODAY.
• ​Tool: Blog Auto Generator – My colleague Lisa Cunningham of Agency Aligned has created her own GPT on ChatGPT, creating blog posts, newsletter articles, short posts (all related, repurposed) and sending them to Airtable for easy navigation and organization. It is so freaking cool. Lisa is offering my subscribers a special offer to help you get this set up for your business.
• In addition, Lisa’s current offer has to do with setting up systems for agencies: Summer of Systems. I had to opportunity to work with Lisa personally on several projects and she will help you find those speedbumps and smooth them out. (Usually the speedbump is the agency owner, AMIRITE?)

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• Don’t know the name of that song? You can HUM IT or sing it, and YouTube can figure it out. (Not with my off-key, off-tune warbling… sounds like a challenge!!)
• Who are your favorite Olympic athlete influencers? Number one on my list is rugby player Ilona Maher! She is clever and funny and creative.

I saw a comment on TikTok that said “trust me bro” and I laughed. Anyway, I looked if the domain was taken. It is for sale for $15K. The domain buying business is alive and well!

​One guy actually fundraises and builds out websites to troll groups and super conservative politicians like this idiot who created a fake profile on Twitter and forgot to log out before Tweeting something.

Tell me what you’re planning this weekend! Do you lap swim? I’m thinking of going back to lap swimming. Thinking being the operative word.

Chris

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“You can’t say ‘yes’ to everything and not say ‘yes’ to taking care of yourself.” — Shonda Rhimes

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