A lead magnet is typically a digital product that attracts your target customer and helps solve a problem or portion of a problem they’re having.
People who join your email list after consuming this valuable content are called leads. The goal is for them to consume your lead magnet, get to know you better, and ultimately develop a liking for you, your brand, and expertise. (Know, Like, Trust… sound familiar?) A lead magnet is your way of seeking permission to enter their inbox.
Types of lead magnets:
- Calendar (HELLO!)
- PDF cheatsheets
- E-books
- short video series/webinar video
- Toolkits
- Quizzes
- Short consultation
- Free trial (software)
- Giveaway
- Coupons
- Spreadsheet
- Planner
- Private Slack channel, FB Group, Discord channel
- Checklist
- Email templates
- Listicles
This week, I’ve compiled examples for one business with two identified audiences (and two different goals).
*Remember, every lead magnet should be easily consumable. It shouldn’t be a textbook or a 32-week lesson plan.
Rollerskating Rink Owner
B2B Audience: If I were a rink owner who offered consulting services to other rink owners or I was a marketing consultant who serviced rink owners, here are some lead magnets to create that can generate an increase in leads:
- Roller Skating Safety 101: A Must-Have Handbook for Rink Owners – put your take on this
- Roller Skating for Families: A Guide to Making Lasting Memories – your area is different from another service area, share tried and true operational tips
- Insider Tips for Running a Successful Rink – compiled tips and lessons learned from you and other rink owners
- Roller Skating 101: A History Lesson on the Evolution of Skates – a fun one to see how skates have evolved (and maybe talk about the rink floor too)
- Roller Skating Playlist: Ultimate Songs for Every Theme Night – ask all your DJs to help create mini playlists that are exclusive to your rink and theme nights
- Power of Social Proof: Roller Skating Rink Owner’s Guide to Testimonials and Reviews – we know social proof and customer reviews are important, especially for local businesses; share examples of how you ask for them
- Mastering Email Segmentation for Roller Skating Rink Owners – how do split your lists and why
Flip it.
B2C Audience:If I were a rollerskating rink owner who wanted to increase my email list of a skater community to come to the rink, here are some ideas:
- Skate Maintenance Handbook: Keep Your Skates in Top Shape – step by step maintenance or focus on the wheels and bearings
- Rink Loyalty Card/Membership: Skate More, Save More – could be a digital punch card or by getting their email connected to their skate account, you can keep track of a membership. Offer discounted refreshments or a night to bring a friend for 50% off
- Exclusive Playlist: Groove While You Move – special playlists for members
- Quads vs Blades: A Buying Guide – what is the difference (pros, cons, trends) and what should your or your kids start with?
- Skate Party Guide: Host an Unforgettable Event – Checklist of the basics and the wow of planning a party at your rink, and how you’ll help along the way
- Skater’s Journal: Record Your Journey – digital or printable journal with checklist of basic moves and tricks to learn and accomplish
- Kids’ Activity Book: Fun and Learning on Wheels – activity book with coloring pages (your rink, skate safety, parts of a roller skate), mazes, fill in the blanks, word search, scavenger hunt (areas in your rink), sketch pages, etc – THEN OFFER A DISCOUNT OFF ADMISSION if they bring in a completed book or page or something from the guide.
What do you think? Does this help get you thinking of a lead magnet that could help increase the number of email subscribers?
What do you have in mind? Let me know! I’d love to hear what you’ve got brewing as your first (or 10th) lead magnet.
