The Calendar is Here!! (Plus what is a domain?)

Greetings, Reader!

One more email for the year! Domains, websites, hosting. I’m finding that even seasoned small business owners consider the following terms a little nebulous. It makes me scratch my head – what is happening in the process of building a website where the user is not starting with basic terms and concepts of how things are connected? So.. you know what I did.

Sometimes you need to present a primer… or in my case, analogies.

What is the difference between domains, websites, hosting, and email?

Think of your online setup like building a house:

• Domain: Your domain name (e.g., yourbusiness.com) is your street address. It’s where people go to find you online.
• Hosting: Hosting is the lot (or foundation) your house sits on. You rent space from hosting companies like GoDaddy, Bluehost, or Siteground to make your website accessible online. In real life, I guess that is the mortgage and the property tax. SMH.
• Website: Your website is the house. You design it using website builders like Wix, Squarespace, or WordPress, making sure it reflects your brand and is easy for visitors to navigate.
• Email: Your email is the mailbox connected to your domain. Services like Google Workspace or Microsoft 365 help manage your email communications.

I haven’t even gotten started with Water & Power or interior designers (website designers) or drywallers or the handyman.

Let me know if this makes more sense now. I have a full carousel that describes each element here.

• I knew I wasn’t getting fatter! (Ok not that much fatter.) Airplanes.
• I also decided you should cry today: https://www.nytimes.com/interactive/2024/05/31/magazine/dog-animals-death-mortality.html.
• I will die on the Oxford comma hill. Always.
• ​Alternative names for animals…. sky puppies. LOL. 🦇

Calendar – Get It Before I Charge $12

For those of you who already subscribe to my Google Calendar of Holidays, thank you!! The 2025 Holidays Calendar is automatically updated with the subscribed calendar. Ie. the name has been updated to 2025 already but you don’t have to add a new calendar.

For those of you who don’t know about the amazing, awesome, stupendous, done-for-you Google Calendar of Holidays, what are you waiting for? Subscribe here for free… until January 19, 2025.

Once it’s January 20, 2025, I’m turning off the landing page and it’s going back to a digital product for $12 for the year. I still think it’s a deal. What else can you get for $12 to help your marketing? I can’t even get a phone charger for $12.

Thanks to everyone who has subscribed to and shared this marketing newsletter to their respective networks. I started it after the pandemic because I saw a big hole in digital marketing fundamentals.

The subscribership consists of marketers, PR pros, some creatives, veteran entrepreneurs, and new and existing small business owners. My open rate tends to be about 60% and my click-thru rate is around 8%. This tells me what I share is valuable enough for you to open my email and to click out to something I’ve linked.

Thank you.

Chris

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