SOCIAL MEDIA ESSENTIALS WORKSHOP
THE SOCIAL MEDIA MARKETING FUNDAMENTALS AND THE LATEST TRENDS YOU SHOULD KNOW FOR SMALL BUSINESS GROWTH!
Trying to create social content from scratch and feeling like you’re pulling from a dry well?
Wondering why and how often you should be posting on social media and whether you’re doing it right?
Social Media Essentials Workshop helps you get up-to-date on the latest trends and best practices, and dives right into goal-based content creation for your social media marketing to drive traffic and engagement. We will go over on your target audience, your goals, what to measure, and setting expectations.
We will help you build out a content creation system that integrates with your defined content themes that are relevant to your strategy and audience, easily organized by Google Drive, and minimizes the time you spend creating content. You’ll learn the latest trends, best practices, examples of what works and what to improve upon.
All of this with simple hacks + strategies for those small business owners who need to manage their own digital marketing activities.
This workshop is for:
- Business owners who have to do their social themselves
- New social media coordinators
- Those who want a deeper overview than a basic 101 course
“Thank you so much for offering this workshop to women who have small businesses. As someone who is pivoting in my career goals and has a disability …so much feels new to me again, and the way you explained things made me go “oh, yeah!” And I also learned new things! I loved how authentic you are in your sharing. I can tell you really want us all to succeed.”Marla, Vintage Reseller
THIS IS WHAT YOU CAN EXPECT TO
learn (and accomplish!) at the workshop:
- The digital marketing ecosystem and how the marketing components work together
- Which social platforms would work best for your business
- Choosing 1-2 social platforms
- Defining and grouping your content pillars (what you’ll share)
- Taking one primary/foundational message and repurposing it into 5+ social pieces
- Using a content calendar skeleton
- Organizing your creative assets on Google Drive (and your mobile phone)
- How to schedule your posts on each platform
- Review a short list of social media management tools and schedulers
- Looking at the data of each post and deciding on when to “make more”
THIS IS WHAT YOU CAN EXPECT TO RECEIVE DURING THE WORKSHOP
- Our Pre-Recorded Training
- BONUS: 52 Weeks of Content Prompts to Repurpose Into Social Posts
- BONUS: Two versions of our Content Calendar Skeleton (Google Sheets and Airtable)
SOME COMMON QUESTIONS WE HEAR OFTEN
Frequently Asked Questions
Why not just have a social media freelancer do this for me?
You know your brand’s voice best, and primary content like a blog post or long-form video should be created by you. Social content can be extracted by someone you trust. You can then hire someone to help you with graphic design, video production, or copy editing.
If you are on a budget or not ready to hire a marketing freelancer or agency yet, this workshop is your jumping off point to streamline your content creation process so you can get back to doing what you love to do – serving your clients!
What will I learn that I can’t find on free blogs and YouTube?
You could absolutely use free content and piecemeal 20 marketers’ advice. This could take a few hours to read, watch, and sift through. Some strategies may only work for large companies, some articles could be targeted to agencies, and some Youtube videos could only be speaking to influencers.
Or you can attend a curated training focused on the issues small business owners face when it comes to doing social media marketing themselves. Plus you’ll choose a dedicated date and time for Q&A where you ask questions pertaining to your specific business, presented by someone who has worked for 5 years social media, marketing, and PR for agencies and corporations and for the last 9 years translating the skills, methods and communication strategies for small/micro businesses.
Cut through the noise in 45 minutes and have a plan to act on and content strategies that you can replicate when you log off of the workshop.
You’re invited to attend the
Social Media Essentials Workshop
|30-MINUTE PRE-RECORDED TRAINING||$250|
|BONUS: 52 WEEKS OF CONTENT PROMPTS||$50|
|BONUS: TWO (2) CONTENT CALENDAR SKELETONS||$50|
YOUR PRICE: $99
“This was a fabulous overview of where to focus my social media efforts and how to get started planning my social media. Chris is great at providing information in a clear and informative way, without being overwhelming.
Plus, she provided great resources, including calendar templates in multiple formats that I can’t wait to use to start mapping out my content!”Lisa, Creative Operations Consultant
If you’re not 100% satisfied with the course and bonuses within 7 days, we will offer you a full refund.
But it’s $99, a low risk investment with a ton of content that’s usable in your business.
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