Some of these links are affiliate links at no cost to you.
Content Creation
Canva PRO – This is one of my favorite tools to create social graphics, especially when I don’t want to use photoshop or Illustrator.
Adobe Lightroom – This a free app/program by Adobe to help you edit your images. If you want to get started on using Presets, sign up for my free Lightroom Presets.
Stencil – If you’re not a fan of Canva, here’s another competitor!
PicMonkey – Another similar program to Canva and Stencil; recently acquired by Shutterstock.
Adobe Creative Cloud – You can pick and choose programs or order up the whole suite.
Loom – Want to record your screen as you share a how-to? Use Loom. Here’s an example that I recorded.
Social Media Management
Any of these social media management tools can help you organize, schedule, and monitor your social accounts. They range from $10/month to upwards of several hundred dollars per month.
| Buffer | Sprout Social | Hootsuite | Planoly |
| Agorapulse | Later | Zoho Social | Plann |
| Meet Edgar | Sendible | Sprinklr | Tailwind |
News and Blogs I subscribe to:
Here are a few newsletters and blogs I subscribe to and read regularly. They’re not all related to marketing.
Lia Haberman – ICYMI
Roxane Gay – The Audacity
Rachel Karten – Link in Bio
Hunter Harris – Hung Up
Influence Weekly – Roundup of influencer news and the brands and companies working with them
Cut the Crap – Marketing
The Newsette – Daily email geared towards millennials
The Hustle – Daily email on news, brands, startups, etc
Equipment
Lavalier (Lav) Mic – My first mic for teaching on Zoom and recording courses. Affordable and portable!
Tripod Ring Light – This is great for hands-free video creation, especially if you’re making Reels or TikToks. I also use it for iPhone photography.
Clip-On Ring Light – This is a handy light for selfies and front-camera videos.
Samson Q2U USB/XLR Dynamic Microphone – One of the best dynamic mics that are less than $100 and recommended by many podcasters. I own one and have started to use it for recording workshops.
