Work With Me

Why agencies hire me

1. I Get the Culture

Most white-label partners are one or the other: they come from corporate and managed an agency who did all the things, or they are culturally clueless.

I am a first-gen Chinese American from East LA. I grew up in the SGV, going to a state school and paid for undergrad by working at Disneyland as a ride operator. I have an MBA in Marketing & Strategy and an MA in Women's Studies from Claremont Graduate University. I've worked in agencies and in-house, doing the actual work. I've spent the last two and a half years at LEEAF serving 250+ BIPOC-owned small businesses across LA County. I know what it's like when your parents don't speak English and you're trying to navigate systems that weren't built for you.

I'm not going to create tone-deaf content.

2. I've Done This 200+ Times, Not Twice

I have systems. Templates. Frameworks. A content calendar skeleton I can customize in 20 minutes. When you say "client needs to go live in 7 days," I already know exactly how because I've done it 200 times.

200+ small businesses through LEEAF
150+ entrepreneurs through Goldman Sachs 10,000 Small Businesses (where I taught marketing as faculty)
400+ entrepreneurs and creatives
Currently managing a 12-person team at LEEAF

3. This Work Matters To Me

I am mission-aligned. My throughline is education & equity - anything to help others build generational wealth.

I consider the impact of our decisions on my network, clients, suppliers, community, and the environment.

Started my first career at Planned Parenthood LA and Women's Foundation of California fighting for reproductive rights and women's economic security when it was hardest
Consulted with eco-conscious startups and health-related small businesses
Managed cause-related influencers and content creators for sustainable and beauty brands
Taught entertainment industry creatives ways to pivot their expertise into a new income stream
I care about helping people build businesses that support their families, communities, and the economy

If your clients are advocacy groups, political campaigns, or social justice orgs: I understand the stakes. I understand that wins and losses actually matter to real people's lives.

If your clients are small businesses: I understand tight budgets. I will also be realistic with your team about what can be done with dollars and what can be done with fairydust. I meet people where they are. I've worked with Chinatown shop owners who don't speak English and Lincoln Heights entrepreneurs advocating for their community against ICE.

4. I Can Handle Multiple Pieces

Most specialists do ONE thing. Social media person who doesn't understand SEO. Web designer who can't write copy. Ads specialist who doesn't understand organic.

I do the full stack because I've done all of these myself.

Strategy & execution
Web design/SEO & social media & Meta ads
Content creation & email & analytics & reporting
Teaching & training
Consulting & actually doing the work

5. I Move Fast Without Cutting Corners

I build systems to deliver:

Websites in days, not months
Social media strategies in a week
Content calendars that don't look rushed

I'm operational.

6. I've Built For Scale

I've managed million-dollar brands. I know what professional-level work looks like.

But I also know how to translate that to $2,000 small business budgets. I don't make a Chinatown bakery feel bad because they can't afford a Hallmark Channel-level campaign. I meet them where they are and we make it work.

LET'S WORK TOGETHER

I'm a white-label partner for agencies serving small businesses, advocacy groups, and mission-driven organizations.

Services: Website design/SEO • Content strategy • Organic social media • Meta ads • Email marketing setup & strategy • Audits & recommendations •Full 7-day launch packages