Greetings, Reader! One more email for the year! Domains, websites, hosting. I’m finding that even seasoned small business owners consider the following terms a little nebulous. It makes me scratch my head – what is happening in the process of building a website where the user is not starting with basic terms and concepts of how things are connected? So.. you know what I did. Sometimes you need to present a primer… or in my case, analogies. What is the difference between domains, websites,…

Hello Reader, We do a lot of planning for our businesses. One of the modules I teach builds out a mini digital campaign so solopreneurs and small business owners can track their time backwards and be better prepared on the process. But what about personal planning? Professional and personal development? Do you do any planning for yourself? Is it hard for you to think ahead or to keep track of your goals or things you want to focus on? Well, you know what’s up. Here’s YOUR PLANNER! It’s free…

Hello Reader, Today it’s all about resources and opps because wow, there are lots of resources that came down in the last few weeks. First, I want to call out the LA County EMI program. It is no-cost training for micro and small business owners in LA County! Please tell your small business friends or those who are thinking of starting a business. The agency I work with, LEEAF, has set up their Entrepreneurial Academy so that solopreneurs and small business owners can take classes that fit…

Hello Reader, One of the small business owners I’ve had the opportunity to meet and teach shared their frustrations with social media marketing and paid ads. They didn’t know if what they were doing was effective. In the past, they had hired a social media agency to help with organic social, which didn’t pay off. They’re doing their own paid ads, which is fine, but still not sure about conversions. This business owner was frustrated and asked for guidance. The first step is to outline your…

Hello Reader, Pinterest is a platform where your business can create an account and a variety of boards to share your products, services, interests, and more. As a consumer, you’ve seen pins for Instant Pot recipes, baby furniture, wedding dresses, men’s grooming products, gardening tips, etc. As a business owner, I want you to use it as a VISUAL vehicle to send potential customers to your website and/or to purchase your product. Why Pinterest? I call Pinterest “Visual Google,” where…

Hello Reader, I’m teaching a 2-Day Workshop for creatives and people in the entertainment industry, having them consider using their talents to create content for their own brand, other brands, and in-house. One of the things I want them (and you) to understand is that alignment matters. If you are a Shein shopper and you post about your hauls, I’m likely not going to add you to the YES list for a client that focuses on sustainability and using less plastic. If you are a bartender and recipe…

Hello Reader, It’s a shorty today! If you haven’t already, you should subscribe to my Google Calendar of Holidays. Here are some holidays coming up…. July is: National Ice Cream Month National Picnic Month National Hemp Month Here are a few holidays in the month: July 1 – National Postal Worker Day July 5 – National Bikini Day July 6 – National Fried Chicken Day July 8 – National Video Game Day July 10 – National Kitten Day July 16 – World Snake Day July 17 – World Emoji Day July 19 -…

Hello Reader, So I’m watching a TikTok about a young person sharing how you may want to search for a job, if you’re looking for a job. She’s spelling out quotes and ANDs. This is what’s called a Boolean search. (Pronounced “boo-lee-en.”) This type of search is how you make your Google searches more helpful, too. Let’s go back to LinkedIn because while you may be an entrepreneur, your network might not be. Plus you may want to consider this as you hire more staff or influencers or creators….