How are you solving your customer’s problem? Does your communications strategy call out how they’ll feel when they use your product or service? What are you “taking away” from them? What are you “giving back” to them?
You’ve seen the content prompts, but I want you thinking about the emotional and mental appeal of your offerings. If they use your product, will it alleviate a major headache of theirs? Will it make their life more organized or efficient? Can they get back their time to spend with family? Does it get rid of a problem?
I think about the exterminator company we use. Every quarter, they come out and spray around the house to keep way bugs, spiders, and wasps. They also check for rat infestation. As a customer:
- I’ve got piece of mind, knowing we’re getting rid of wasps and odd bugs around the house
- I’ve “gained” time by not having to go out and buy industrial-grade bug spray and do it myself
- I trust this local, family-owned business that’s been around for decades for their expertise
- My family is not getting sick from random bites and random rat poop
- My home is now also safe for guests
Can you see how this can work for your business?
Take this week to work on your messaging. Let me know what you’re thinking and send it on to me! I’d love to see it.