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Work With Me

I work with professional services clients - service-based businesses and agencies and orgs that serve others. Do you want your marketing run for you, or built with you?

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For Professional Service Companies

You're great at what you do. You might have had some bad marketing or PR agency experiences along the way.

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I'm a freelance marketing director who works directly with professional services firms and healthcare businesses that need strategy and execution.

Do you need someone to help ... ​

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  • Marketing Infrastructure & Strategy - building the system from the ground up (or updating it) so your marketing works 

  • Fractional Marketing Director - senior-level thinking in your corner on a retainer, without the full-time hire

  • Audits & Growth Plans - you find out exactly where your marketing is leaking and what to do about it, from someone who has managed million-dollar brands and knows what professional-level work looks like

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I've spent 18 years inside major brands and the last several years working directly with service-based, multi-cultural businesses across Los Angeles and the country.

For Organizations

Need a partner who gets it done without hand-holding? That's also me.

1. I Get the Culture

Most white-label partners are one or the other: they come from corporate and managed an agency who did all the work, or they are culturally clueless.

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I am a first-gen Chinese American from East LA. I grew up in the SGV, went to a state school and paid for undergrad by working at Disneyland as a ride operator. I have an MBA in Marketing & Strategy and an MA in Women's Studies from Claremont Graduate University. I've worked in agencies and in-house, doing the actual, manual work. I've spent the last two and a half years at LEEAF serving 250+ BIPOC-owned small businesses across LA County. I know what it's like when your parents don't speak English and you're trying to navigate systems that weren't built for you.

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I don't create tone-deaf content. 

2. I've Done This 200+ Times, Not Twice

I have systems and skeletons I can customize quickly. When you say "client needs to go live in 7 days," I already know exactly how because I've done it 200 times.
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  • 200+ small businesses through LEEAF

  • 150+ entrepreneurs through Goldman Sachs 10,000 Small Businesses (where I taught marketing as faculty)

  • 400+ entrepreneurs and creatives across the US

  • Previously managed a 12-person team of young professionals

3. This Work Matters To Me

I am mission-aligned. My throughline is education & equity. I see how generational wealth, access, geography, and even public health intersect in society; and if I can help more women generate income without sacrificing their physical or mental health, I'm on the right track.

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I consider the impact of our decisions on my network, clients, suppliers, community, and the environment. 

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  • Started my first career at Planned Parenthood LA and Women's Foundation of California fighting for reproductive rights and women's and girls' economic security when it was hardest

  • Consulted with eco-conscious startups and health-related small businesses

  • Managed cause-related influencers and content creators for sustainable and beauty brands

  • Taught entertainment industry creatives ways to pivot their expertise into a new income stream

  • I care about helping people build businesses that support their families, communities, and the economy

 

If you manage an advocacy groups, political campaign, or social justice orgs: I understand the stakes. 

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If you are a small businesses: I understand tight budgets. I will also be realistic with your team about what can be done with dollars and what can be done with fake money. I'll meet you where you are and a few steps forward. I've worked with Chinatown shop owners who don't speak English and Lincoln Heights entrepreneurs advocating for their community against ICE and greedy landlords.

4. I Can Handle The Full Stack

Most specialists do ONE thing. Social media person who doesn't understand SEO. Web designer who can't write copy. Ads specialist who doesn't understand organic. 

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I've done all of these myself as well as directed teams. 

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  • Strategy & execution

  • Web design/SEO & social media & Meta ads

  • Content creation & email & analytics & reporting

  • Teaching & training

  • Consulting

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5. I Ship Quickly 

 I build systems to deliver:

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  • Websites in days, not months

  • Social media strategies in a week

  • Content calendars that are integrated ​

6. I've Built For Scale

I've managed million-dollar brands. I know what professional-level work looks like.

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And I also know how to translate that to $4,000 budgets. I don't make a Chinatown bakery feel bad because they can't afford a Hallmark Channel-level campaign. I meet them where they are and we make it work.

LET'S WORK TOGETHER

I'd love to connect. ​

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Services: Fractional Marketing Director • Economic & Workforce Development • Marketing Infrastructure & Strategy • Meta Ads • Content Strategy • Organic Social Media • Email Marketing • Audits & Growth Plans • Full-Service Campaign Management

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