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In the social media universe (and digital marketing overall), you tend to see content designed to offer solutions to problems. The existing content tends to overlook a group of prospective customers - those unaware of the problems that your business can solve for them. This Problem Unaware group could grow into a profitable community within your realm, if they were aware of what you have to offer. As business owners, it's our responsibility to light the way for them. Let's re

Have you heard of Print-on-Demand (POD)? This is a business model where goods are not created or printed until ordered. There are third party sites like Redbubble, Printful, Teepublic, Printify, and the OG, Cafepress, that offer people like us a way to create an income using their sites and printing apparel, stickers, pins, hats, and so on - all without managing inventory. This is also a fantastic way to control waste - you're not printing stuff and then dumping them into a l

So I'm watching a TikTok about a young person sharing how you may want to search for a job, if you're looking for a job. She's spelling out quotes and ANDs. This is what's called a Boolean search. (Pronounced "boo-lee-en.") This type of search is how you make your Google searches more helpful, too. Let's go back to LinkedIn because while you may be an entrepreneur, your network might not be. Plus you may want to consider this as you hire more staff or influencers or creators.

Signage This past weekend was Anime Expo in LA. In the decades of marketing and near-decade of nonprofit events, signage is an issue. Still. If we're looking at pop-up markets, maker events, trade shows, conferences, and so on... too many small business booths look like a little worse for wear. If I walk by your table and can't figure out what you do, who you're for, or why I should care in 3 seconds - you’ve lost me. What’s wild is I see amazing, talented small business owne

How Do You Represent Your Brand Online? When’s the last time you looked at your product shots, influencer posts, or stock images with a fresh eye? If your graphics only show thin, able-bodied, cis-het people, that is a gap. Most of us do not look like the Village of the Damned. As your business evolves, your marketing lens should evolve with it. Really thinking about language and visuals that reflect the people you actually serve. Here’s a quick temp check to use before you h

In April, about 5,000 people and I went to SoFi Stadium to hear the Canva co-founders release new apps and updates at Canva Create 2026. My favorite part of this presentation was the live orchestra playing intros for each segment. The rest of the keynote was short dives for each release. You can see it here but if you are a Canva power user, you probably can speed it up. New Tool: Flourish The BEST thing I learned was that they acquired Flourish. This is a data visualization