Here is one thing you can do now this week to your website:
Secure your site and switch the http:// to https://. It lets visitors know your website is trustworthy and secure. Contact your hosting provider and ask that they change your site to https://. Your provider may have something set up that you turn on, and it could be included in your account. Or, you may need to purchase an SSL certificate.
This is a necessary step to add to your to do list today. Google doesn’t like it when sites are un-secured; don’t upset Mama Google. 😉 You want search engines to crawl your website and serve your webpages to people doing a search. Making it secure will help.
For those of you in direct marketing, you can still buy a domain URL and redirect it to the company store. For example, my friend Melissa sells Scentsy. She uses byewicks.com as her home base with blog articles about family life and how she uses the different products. She has a separate page that directs readers to her store. You can also create a landing page so that you have a basic “home base” where people can find you.