Marketing Strategy for Humans
(Because robots are great tools, but terrible storytellers.)
My North Star
My throughline is equity. My mission is to amplify the voices, values, and impact of underrepresented and underserved small business owners.
When we focus our strategy and get visible, we create opportunity: for our families, our teams, and the next generation of entrepreneurs watching us.
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That’s why I do this work. Plus I enjoy it!
Stats So Far
270+
330+
12+
13+
18+
Small business owners served through teaching and training
Individuals served through workshops, panels, trainings, and programs.
Small business clients - from startups and entertainment to beauty and education. They ranged in $100K annual revenue to $4M.
Original digital marketing curriculum programs built for organizations and ultimately to train the trainers.
Years of marketing experience - doing it, learning it, teaching it, leading it.
My Story
My journey began in nonprofit development, raising funds for organizations like The Women’s Foundation of California and Planned Parenthood Los Angeles. I learned early on that if you can't tell a story, you can't move a mission.
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I went on to earn a dual MBA in Marketing & Strategy and MA in Applied Women’s Studies from Claremont Graduate University - the first graduate student to complete that unique combination of degrees, the founder of the Women in Leadership Association, and started a chapter of Net Impact.
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Along the way, I realized connection was my super power: helping business owners share their stories, connect with the right audiences, and grow in ways that align with their values. In 2013, I launched my own practice.
I now channel that expertise into supporting small business owners and community organizations; in particular, second-career or third-career women who seek to leave the corporate world to get the flexibility they need in their lives and build generational wealth.
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The Pledge
As a first-generation daughter of immigrants, I am committed to equity. 10% of every booking goes to a Community Fund for pro-bono work, supporting underestimated founders.
​When you invest in your business, you help build theirs, too.