Fractional Marketing Lead

Support for founders and growing businesses who need direction and follow-through.

Does this sound like you?

✅ You are the CEO, but you’re stuck approving social media captions.

✅ You have revenue and momentum, but no consistent marketing engine.

✅ You have a VA/coordinator (or you’re ready to hire one).

✅ Your marketing needs structure, accountability, and someone to drive the work forward.

✅ You want a strategist who understands that your business is part of a larger community or family legacy. You don't want to explain why "aggressive sales tactics" feel wrong to you; you want a partner who already gets it.

What We Do Together

I step in as your marketing lead and keep everything moving with context, clarity, and a system your team can maintain.

Strategy & Direction

Quarterly and monthly planning (priorities that match your capacity and goals)
Offer and messaging refinement (conversion-focused)
Channel strategy (email, SEO, content, partnerships)

Execution oversight

Campaign planning & management
Vendor/team management (so you’re not herding cats)
AI workflow implementation (so the team moves faster without losing voice)

Measurement and decision support

KPI tracking & reporting that’s actually useful
“What to do next” recommendations based on performance
Budget guidance (what’s worth paying for, what’s not)

What you get (deliverables)

90-day strategy plan refreshed quarterly
Monthly priorities and sprint plans
Content and email cadence tied to sales
Simple dashboard (traffic, leads, conversion, revenue inputs)
Clean documentation so your team isn’t dependent on you forever

How we work together

Month 1: Audit & Alignment
We identify what’s leaking sales, tighten the message, and set a realistic plan.

Months 2–3: Build & Stabilize
We implement the core systems and establish a sustainable cadence.

Months 4–6: Optimize & Scale
We refine based on data, improve conversion points, and reduce friction.

Book a Fit Call

Investment: Retainers start at $2,500/month.

Commitment: Minimum term is 3 months.

Status: Currently accepting bookings for Q2 2026.

Fit Check

18+ years in marketing across agency, entertainment, and small business
Faculty/Instructor experience (workshops, cohorts, programs)
Built practical systems for founders who need results without hype

Not Sure?

Chat with me and we can figure it out. And if I'm not the one for you, I may be able to refer you to my network of trusted and non-a-hole colleagues.

Contact Me