The Intensive
Best for: Established business owners who want the plan and the setup without dragging this out for months.
This is a one-week, asynchronous intensive. You get the equivalent of a full day of focused work, delivered fast so you can start using it immediately.
You walk away with:
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A prioritized “do this next” 3-month roadmap
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Systems set up and connected so leads and sales don’t fall through cracks
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Templates your VA can reuse (email, content, workflows)
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A clean handoff so you can execute without guessing
How This Works
Fit call (15–20 minutes)
We confirm fit, choose Full Day or Half Day, and pick priorities. Intake meeting scheduled. Agreement/contract sent for signature.
1
Agreement & Intake
You'll get a checklist and an intake doc to help us prep. We can walk through this during our Intake as well.
You upload what you have (brand kit, links, offers, assets, notes).
2
I Build (over the next week)
I confirm I have what I need, then go heads-down. Around day 2–3, I’ll send a few clarifying questions.
3
Handoff & Support
You get the deliverables before the handoff call so you can review and bring questions.
You'll have follow-up support for any questions or tweaks for the next 30 days.
4
Build Menu
1. The "Words That Sell" Refresh (Copywriting)
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Home/About refresh, sales page copy, bios and profiles.
2. The Email Engine (Tech + Writing)
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ESP setup, domain verification, list import, welcome sequence, newsletter template.
3. The SEO Sweep (Visibility)
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Google Business Profile optimization, titles/meta fixes, broken links, keyword bank.
4. The Content Strategy System (Strategy & Direction)
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Audience audit, offer clarity, content pillars, topic map, AI prompt library, 5–10 reusable Canva templates, simple distribution plan.
5. The Tech Connections (Backend)
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Forms → email list, calendar → Zoom, payments → workflows, lead magnet setup and testing.
"Wait, can we really get all that done in one day?"
Yes, because I’m not learning on your dime.
I have spent 18+ years leading marketing for major brands and 8 years mentoring and working with hundreds of small business owners. I can spot patterns and solutions faster than someone just starting out. I don't waste time on trial-and-error; I combine up-to-date research with decades of execution to move us from "idea" to "done" in hours, not weeks.
I diagnose for capacity, not just strategy. Before we build, I listen to what else you’re dealing with—your budget, your timeframe, and your mental bandwidth—so we can solve the specific pain points slowing you down. You aren't just paying for a day of work; you’re paying for the care, experience, and efficiency that comes from years of doing, leading, and listening.
Case Study:
B2B Sustainability Brand's Content Marketing VIP Day
What We Built in a Day
Client: New materials compostable cup brand working to break into the concert, event, and venue market. When we started, the team had momentum and a strong product, but their content plan wasn’t solidified yet. They needed structure that matched their business development goals.
What we did:
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1-hour discovery with the CPO/co-founder and VP of Sales
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strategy deck delivered in advance (so the live session could move fast)
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multiple target audience map and messaging direction
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content pillars and funnel-based content types
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content calendar framework and starter outlines the team could use immediately
Why it worked: It replaced “posting when we can” with a clear content system that supports sales outreach, partnerships, and PR.
The "Fast Fix" Sprint (Half-Day)
Choose ONE track below: One bottleneck. Four hours. Done.
Track 1: The Email Start-Up (Tech & Basics)
Best for: The business owner who has an email list "on their to-do list" but hasn't touched it.
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Platform Setup: I set up your account (ConvertKit, Flodesk, etc.) and verify your sender domain so you don't land in spam.
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List Import: I clean and import your existing contacts (from Gmail, spreadsheets, etc.) into the new system.
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Lead Magnet Connection: I connect your freebie PDF to a landing page or form so it delivers automatically when people sign up.
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The "Hello" Email: I write and load a simple, automated "Welcome" email that goes out immediately to new subscribers.
Track 2: The SEO Quick-Clean (Visibility)
Best for: The local business or service provider who isn't showing up in Google.
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Google Business Profile: I claim, verify, and optimize your profile (adding photos, hours, and services) to capture local traffic.
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Broken Link Check: I scan your site and fix the 404 errors that are hurting your reputation with Google.
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Meta Magic: I rewrite the Page Titles and Meta Descriptions for your Top 5 Pages (Home, About, Services, Contact, Blog) so people actually click from search results.
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Image Optimization: I rename and add "Alt Text" to your key images so they show up in image searches.
Track 3: The Content "Un-Stuck" (Planning & AI)
Best for: The founder staring at a blank calendar.
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The AI Bot Build: I configure a custom ChatGPT thread with your brand voice, bio, and offer details so you can generate content instantly.
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90-Day Topic Map: We map out your content themes for the next 3 months (e.g., "Week 1: Myth Busting," "Week 2: Case Study").
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Caption Batching: We generate 12 "Ready-to-Post" captions (one month of content at 3x/week) using your new AI bot.
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Hashtag/Keyword Bank: I hand you a researched list of hashtags and keywords to use on every post.
Track 4: The Copy Polish (Messaging)
Best for: The website that sounds like a robot wrote it.
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Home Page Headlines: I rewrite your "Hero" section and main headlines to pass the "Grunt Test" (Instantly clear value).
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About Page Refresh: I rewrite your bio to position you as the authority (moving from "I do this" to "I solve this").
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The "Link in Bio" Page: I rewrite the buttons and mini-copy on your Instagram Link page to drive clicks.
⚠️ Important Note: The Half-Day Sprint focuses on one track only. We need deep focus to get it done right. If you need multiple tracks (e.g., SEO and Email), please book the Marketing Infrastructure Intensive.
Investment: A half day dedicated to you is $900. Includes one 60-minute strategy kickoff, one wrap-up/walk-through meeting, and 30 days of email/Slack support.
FAQ
1
Q: What if I don't know if I need a Full Day or Half Day?
If you need a Plan (Strategy) plus execution, you need the Full Day.
If you already have a plan but your tech/SEO is broken, you need the Half-Day.
2
Q: Why is this different from hiring a cheaper consultant?
Most consultants will give you a 50-page strategy document that ignores your reality. They give you a plan that requires 40 hours a week, when you only have 4.
3
Q: Are you giving me more work to do even though I can't tack on another thing?
Before we build a single workflow, I look at your calendar, your energy, and your team. We build a system that fits the life you actually live, not the one a "tech bro" thinks you should have.
4
Q: Do I need to be available all week?
Nope. I am doing deepwork and only need to chat with you if I have clarifying or additional questions. You just need to be available for our intake meeting and handoff meeting.
5
Q: What if I have questions after Handoff?
You have 30 days of access to me. While we mostly handle this asynchronously (email/Slack) so you have a written record, I am happy to hop on a focused call if that’s the fastest way to solve a roadblock.
6
Q: Can I bring my team or co-founder?
Yes! I would prefer that your key team member joins us so that when it's time to put everything into action, everyone is on the same page and aligned.
